Research Should Be Accessible to Teams of Every Size
Sorbunu was founded to transform consumer research from a privilege of a few agencies into an infrastructure that every brand, every startup, and every research team can access.
Sorbunu is the B2B SaaS market research platform of the Denebunu ecosystem. With its verified consumer panel, self-serve research infrastructure, and ESOMAR-standard methodology, it enables brands, agencies, and startups to conduct consumer research quickly and accessibly.
Where We Started
Sorbunu's story actually begins before Sorbunu, with Denebunu. In 2016, two co-founders working in brand teams at global consumer companies kept encountering the same problem. A product was only as good as the feedback it received. But feedback only mattered if it came from the right person. Having someone who would never have a baby test diapers, or someone who only drinks black tea evaluate green tea, produced noise, not data.
This idea eventually grew into a verified consumer community of over 4 million. What makes the Denebunu panel different isn't its size but its intent. People here aren't skipping through a survey between a game or video — they're there to share their opinion. This makes feedback more thoughtful and more real.
The same panel could also address a need that brands and research teams had struggled with for a long time. Sorbunu emerged as the B2B SaaS market research platform built for this need. A self-serve research experience was built on top of the verified panel and segmentation infrastructure. This way, a brand, an agency, or a startup could ask questions to the right consumer audience and receive field results in an average of 48 hours.
Today, Sorbunu is a platform that takes consumer research from being the privilege of a few large teams and brings it to the decision moment of every brand and startup. The same verified data, now at a speed everyone can reach.
Where We Are Today
Today, Sorbunu is a B2B SaaS market research platform built on a verified and extensive consumer panel. As the research arm of the Denebunu ecosystem, it provides research infrastructure to brands, agencies, startups, and academic projects across different sectors.
Sorbunu currently operates with a team of over 20 people from its Istanbul office. Part of the team handles operations and technical work, while others focus on research and data analysis. The entire team is experienced in the research field and AI-native.
To date, we've worked with over 250 global and local brands from more than 15 sectors.
The teams using the platform today span a wide range:
Brand teams
In-house teams looking to support product, marketing, and strategy decisions with consumer data. From FMCG to tech, finance to retail.
Agencies
Advertising and research agencies that want to offer data-driven strategy to their clients, run pre-campaign creative testing, or produce message validation data.
Startups and small teams
Startups, D2C brands, and SMEs that want to reach their consumers without large research budgets.
Academic projects
Researchers and university teams seeking reliable panels and data for thesis work, industry reports, or methodological pilots.
Our Approach to Research
Consumer research worked a certain way for many years: write a brief, send it to an agency, get a quote, plan fieldwork, wait weeks, read the report. This process was heavy even for big-budget brands, and often inaccessible for smaller teams.
We believe this process can be faster, more accessible, and more transparent. But when we say speed, we don't mean compromising quality. Platforms that collect fast but unverified data already exist. So do agency processes that deliver quality but take weeks. We're not somewhere in between — we're at a point that combines the strengths of both.
We believe research should be a tool accessible to anyone making decisions, not a privilege. At the core of our work is a single purpose: delivering the consumer's voice accurately and on time to the person who needs to hear it.
In practice, this perspective takes shape in several ways:
From brief to report, all included.
You share the brief, and we handle everything from questionnaire design to field management to comprehensive insight reports — at no additional cost. Teams that prefer can also use the platform self-serve and set up their own research. Either way, control stays with you, operational load stays with us.
Fast but verified.
The panel goes through a 4-layer verification system. Speed is achieved not by compromising data quality, but by removing unnecessary steps from the process.
Transparent.
Research results are presented with methodology, sample information, and quality indicators. There's no room for black-box research.
Where We're Heading
Sorbunu's direction is the natural continuation of its founding idea: bringing the consumer's voice back to the consumer and carrying it to as many places as possible. The goal is to make research part of the daily decisions of brands of every size, not just a few large teams.
One leg of this vision is international growth. The model built in Turkey is now moving to different markets, and the UK is the first step on this path. The aim isn't rapid geographic expansion, but building the same verified panel and result quality on solid foundations in each market.
The other leg is community. Sorbunu's strength comes from the people who are there to share their opinions, before technology. In the coming period, the focus is on deepening this community further, expanding the panel, and strengthening the infrastructure that delivers the right question to the right person and completes fieldwork in an average of 48 hours.
Sorbunu in Numbers
4M+
Verified panelists
250+
Segmentation data points
1500+
Consumer insights turned into action
15+
Sectors with brand and insight teams
48
Average hours from brief to field completion
ESOMAR
Corporate member
Frequently Asked Questions
Denebunu was founded in 2016. Sorbunu launched in 2023 as this ecosystem's B2B SaaS market research platform.
Sorbunu is the B2B SaaS market research platform of the Denebunu ecosystem. Denebunu's large consumer community forms the foundation of Sorbunu's research panel. The two platforms serve different needs within the same ecosystem.
Brands, agencies, and research teams from sectors including FMCG, cosmetics, finance, technology, retail, digital platforms, apparel, and media use Sorbunu. There's no sector limitation — research can be conducted in any sector as long as the research question is clear.
No. Teams of different scales use Sorbunu, from enterprise brands to startups, agencies to university projects. Research scale can be adjusted according to needs.
ESOMAR is the international professional organization of the research industry. Membership indicates compliance with international standards in panel management, methodology, and data ethics.
Let's discuss your research needs together.
Whatever sector, whatever scale, whatever strategic decision you're supporting — let's determine the right research setup together.