Build the right research, step by step.
Explore hands-on guides covering every step from survey design to sampling, test setup to pricing research.
How to conduct market and consumer research?
Market or consumer research is built step by step. It starts with a question, continues with sampling, and ends with testing and measurement. Quantitative and qualitative methods, primary and secondary data all fit within these steps. The guides below explain each step individually.
This is where they differ from blog posts. Blog posts share current developments and opinions from the research world. Guides are timeless — they show you how to do something from start to finish.
The target audience is anyone building their own research. Brand and marketing teams, insight professionals, product teams, and entrepreneurs designing research for the first time use these guides as a reference.
Guides are grouped by research need. If you're designing a survey, look at question and scale guides. If you're deciding on sample size, check sampling and confidence guides. If you're testing a campaign, explore the ad testing guides. Pick the category closest to your need below.
Survey and question design
The quality of research starts with the question asked. A poorly constructed question produces misleading data even with a large sample. The guides in this category explain step by step how surveys are prepared, questions are written, and scales are set up.
Sampling, confidence, and data quality
After the right question is built, the next step is determining how many people to ask and how reliable the incoming data is. The guides in this category cover how sample size is calculated, confidence intervals of results, and the quality of panel data.
Advertising and campaign testing
A high-budget campaign can be measured before and after it goes to field. The guides in this category explain how ad and campaign tests are set up and at which stage the investment is protected.
Customer experience measurement
Customer experience cannot be told with a single score. The right metric depends on where you are in the customer journey. The guides in this category cover experience metrics and which one fits where.
Pricing research
A product's price is determined by consumer data, not guesswork. The guides in this category explain pricing research methods and which one to use in which situation.
Frequently Asked Questions
A research guide is a permanent resource that explains a specific step of consumer research from start to finish in an actionable way. There is a separate guide for each topic, from writing questions to sampling, from test setup to pricing.
Blog posts share current developments and opinions from the research world. Guides are timeless and show step by step how to do something. Blog posts are for reading, guides are for applying.
Start with the category closest to your research need. If you're building a survey, start with question design. If you're deciding on sample size, go to sampling and confidence. If you're testing a campaign, advertising tests is the right starting point.
Anyone building their own research. Brand and marketing teams, insight professionals, product teams, and entrepreneurs designing research for the first time use these guides as a reference.
Yes. Every method described in the guides — from survey design to sampling and analysis — can be set up directly on Sorbunu.
Yes. All research guides are open to everyone and no registration is required to read them.
Read the guide, build the research.
Apply every step in the guides on Sorbunu, ask the right audience, and get results within hours.