2025

TatilBudur Created a Strong Claim with Sorbunu Research

Needs

In the travel sector, user experiences, satisfaction levels, and repurchase intentions play a critical role in a brand's growth strategy. Tatilbudur aimed to comprehensively understand its existing users' opinions about the brand, their level of trust, and the reasons for choosing the platform.

At the same time, it wanted to support its communication strategy by creating a strong claim based on consumer insights.

Solution

Tatilbudur reached consumers who actively use the platform through the Sorbunu digital research panel. Detailed questions were asked to the targeted user base about satisfaction, recommendation tendency, repurchase intention, and features that differentiate from competitor platforms.

This hyper-targeted study based on real user experiences provided valuable insights for the brand to objectively evaluate its current position.

Results

Thanks to Sorbunu's fast and focused research technology, meaningful and strong data were obtained in a short time.

According to the research findings, 97% of Tatilbudur users recommend Tatilbudur. This rate clearly revealed the strong position the brand has in terms of reliability, satisfaction, and consumer loyalty.

Based on the insights obtained, TatilBudur took an effective step to strengthen brand perception by using this strong claim in its communication strategy.